OUR STORY

RAW AROMACHEM

From Discovery to Formulation to Scale (How Real Perfume Brands Are Built)

This guide is not just about using the kit. It’s about thinking like a perfumer — and a brand owner.

 “This is not a casual sniffing kit. This is a professional learning tool.”

TOPIC 1

Resetting Expectations - Myths vs Reality

Before you touch any bottle, it’s important to unlearn a few common myths.
 Perfume is one of the most misunderstood businesses in the world.
People see bottles, branding, compliments, and assume the rest is easy. It isn’t.
This section exists to make sure you start this journey with clarity, patience, and realistic expectations. Getting this right early will save you time, money, and frustration later.
Perfume is often marketed as mystery, luxury, and emotion. While those things matter to customers, behind every good perfume is chemistry and time.
There is no single ingredient that guarantees longevity or projection.
There is no shortcut that replaces proper testing.
Perfume rewards those who respect the process.

Expectation vs Reality

Let’s address the most common assumptions directly.

Myth: A good perfume must project loudly for many hours

Reality: Most high-quality perfumes project strongly only for a short time, then sit closer to the skin. Strong projection is usually temporary. Longevity often expresses itself more subtly.

Myth: More perfume oil means better performance

Reality: Overloading oil often ruins balance, smoothness, and we arability. Higher concentration does not automatically mean better perfume.

Myth: Fixatives can solve every performance issue

Reality: Fixatives only refine perfumes; they do not replace good formulation. They are supporting tools, not magic solutions.

Myth: One test is enough to judge a perfume

Reality: Perfumes change with time, skin chemistry, weather, and maceration. Performance shows after blending and resting — not immediately.
What Actually Affects Perfume Performance

Perfume performance depends on multiple interacting factors:
 • Raw materials
 • Concentration
 • Alcohol interaction
 • Fixatives
 • Skin chemistry
 • Climate
 • Resting and maturation time
No single factor works in isolation. Judging perfume without considering all of them leads to wrong conclusions.
A Reality Most Beginners Miss
Raw perfume oils are incomplete by design.
They are meant to be:
 • Diluted
 • Blended
 • Rested
Judging a perfume oil straight from the bottle is one of the most common beginner mistakes.
Performance, balance, and character reveal themselves after formulation, not before.
A Final Reality Check
“Beast mode” performance from every perfume sounds attractive. But those promises don’t build sustainable perfume businesses. Perfumery is slow by nature.
Time is not your enemy - impatience is.
If you can accept that, you’re ready to move forward.

TOPIC 2

Who This Kit Is For (And Who This Isn’t)

This kit is designed with a clear purpose.
It is not meant for everyone — and that is intentional.
Understanding whether this kit is right for you is just as important as understanding perfume itself.
Who This Kit Is For

 This kit is for you if:
 • You want to understand perfumes deeply, not just smell them
 • You are new to perfumery and want to learn how perfumes actually work
• You aspire to start a perfume brand or perfume business, now or in the future
• You want to learn how to test, evaluate, and improve perfumes properly
 • You care about consistency, quality, and customer trust, not shortcuts
• You are willing to test, learn, and improve over time
• You are open to experimenting, waiting, observing, and learning

If you see perfumery as a skill to be developed, not a trick to be exploited, this kit is designed for you.

Who This Kit Is NOT For This kit is not for you if:
• You expect perfumes to last 24 hours with extreme projection
• You believe stronger always means better
• You want instant results without testing or patience
• You compare small-batch perfumes unfairly with mass-produced designer brands
• You are only looking for fast profits, not long-term brand value
• You don’t want to test, experiment, or learn Perfume will always expose unrealistic thinking.

This kit does not support shortcuts.
A Clear Boundary
This is not a casual sniffing kit. It is a professional learning tool.
It is meant for:
 • Learning
 • Testing
 • Understanding
Not for instant selling.
Mistakes made here are cheap.
Mistakes made later — at scale — are expensive.

One Line That Matters
Perfume is chemistry + patience + market sense.
If that makes sense to you, you are in the right place.

TOPIC 3

Scent Families, Perfume Notes & How Perfumes Are Structured

Before you can judge a perfume, you need a shared language to describe it.T
This section gives you that language.
Not to memorise notes - but to understand how perfumes are built, categorised, and experienced.

Scent Families:The Big Picture
Scent families are broad categories used to describe the overall character of a perfume.
They are not rules. They are reference points.
Most modern perfumes do not belong to just one family — they often sit between two or more.
Common Scent Families
• Fresh / Citrus – clean, bright, uplifting(lemon, bergamot, orange, aquatic notes)
• Floral – soft to rich, romantic, expressive(rose, jasmine, tuberose, lily)
• Woody – dry, warm, grounding(sandalwood, cedarwood, vetiver, patchouli)
• Oriental / Amber – warm, resinous, sensual(amber, vanilla, resins, spices)
• Gourmand – edible, sweet, comforting(vanilla, chocolate, caramel)
• Fougère – aromatic, fresh, masculine-leaning(lavender, herbs, mossy notes)
• Chypre – dry, elegant, structured(bergamot, oakmoss, patchouli)Scent families help you: • Identify what you like
• Group similar perfumes
• Communicate clearly with customers