The Most Iconic Winter Fragrances with the Highest Demand & Search Volume in 2025
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hen temperatures drop, the fragrance world transforms.
Out go the airy florals and crisp citruses — and in come rich ambers, spicy woods, creamy vanillas, and smoky ouds that wrap you like a cashmere blanket.
Every year, a handful of winter icons dominate the fragrance conversation across Fragrantica, YouTube, and Reddit.
These are the scents with the highest demand, most searches, and enduring reputation among collectors and connoisseurs alike.
In this guide, we explore the most searched winter fragrances by accord — the notes that define the season and the masterpieces that continue to rule it.
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🔶 1. Amber — The Soul of Winter Perfumery
Warm, golden, and resinous — amber forms the foundation of nearly every winter classic.
It gives perfumes their signature glow and deep sensuality, evoking candlelit evenings and soft cashmere textures.
Top-Searched Amber Fragrances:
• Lattafa Khamrah — 2024’s breakout star, topping Fragrantica’s “Most Popular” list with its rich amber, vanilla, and spice blend.
• Maison Francis Kurkdjian Grand Soir — a masterclass in amber elegance; smooth benzoin and tonka radiate sophistication.
• Amouage Interlude Man — often called “the King of Amber Incense,” this powerhouse defines opulence and projection.
✨ Why Amber Wins in Winter:
Amber amplifies warmth and longevity, performing best in cold air where its resins and vanillas bloom beautifully.
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🌲 2. Oud — The King of Cold-Weather Notes
Oud, the dark gold of perfumery, dominates niche and luxury winter lines.
Its smoky, leathery depth transforms a fragrance into something powerful, mysterious, and enduring.
Top-Searched Oud Fragrances:
• Xerjoff Naxos — a sweet oud-amber hybrid with honey and tobacco; one of the most discussed niche scents online.
• Initio Oud for Greatness — a global bestseller and YouTube darling, known for its saffron-oud combination.
• Creed Royal Oud — the refined gentleman’s oud; balanced and polished with cedar and musk undertones.
✨ Why Oud Reigns Supreme:
It thrives in cold weather — oud’s smoky oils expand in the air, delivering richness and projection unmatched by lighter notes.
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🍦 3. Vanilla & Tonka — The Comfort Accords Everyone Searches
Vanilla and tonka are the heart of modern winter perfumery — cozy, edible, and irresistible.
These are the accords people associate with warmth, indulgence, and nostalgia.
Top-Searched Vanilla/Tonka Fragrances:
• Tom Ford Tobacco Vanille — one of the most searched winter perfumes of all time (27,000+ Fragrantica votes).
• Dior Fève Délicieuse — luxurious caramel and praline depth; the gourmand gold standard.
• Nishane Ani — a niche favorite that blends spicy ginger and creamy vanilla into an elegant winter aura.
✨ Why Vanilla Captivates:
It’s comforting, sensual, and addictive — and it’s the accord that creates instant emotional connection.
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🍂 4. Tobacco & Leather — The Bold, Smoky Icons of Winter Nights
No winter wardrobe is complete without a tobacco or leather fragrance.
These notes exude power, nostalgia, and a quiet sensuality that defines evening sophistication.
Top-Searched Tobacco/Leather Fragrances:
• Parfums de Marly Herod — the most referenced tobacco-vanilla fragrance across Reddit and YouTube.
• Maison Margiela Jazz Club — a cult favorite for its boozy, cigar-bar warmth and creamy tonka base.
• Tom Ford Ombre Leather — refined, modern, and endlessly wearable; smooth suede and amber in perfect balance.
✨ Why They Endure:
Tobacco and leather are emotional — they recall memories, comfort, and confidence. In the cold, they turn magnetic.
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🪵 5. Spices & Woods — The Pulse of Winter Energy
Where warmth meets movement — spice and wood accords bring energy and sophistication to the cold.
These fragrances project beautifully and balance the line between comfort and vibrance.
Top-Searched Spice/Woody Fragrances:
• Maison Margiela By the Fireplace — the internet’s favorite “cozy” perfume, blending smoky chestnut and vanilla.
• Viktor & Rolf Spicebomb — a timeless best-selling men’s spicy fragrance with explosive cinnamon and tobacco.
• Dior Fahrenheit Le Parfum — boozy, leathery, and unforgettable — a winter staple in the Dior line.
✨ Why They Matter:
They add liveliness and depth, making them ideal for both day and night winter wear.